Five short guides that explain how the marketplace works, who it serves, and the tools behind it.
“My happiest days were the ones where I helped a client close a loan that no other lender could. My most frustrating days? Watching someone else close a loan that I couldn’t.”
Dear borrower,
That is the secret I learned over 50 years as a top-producing loan originator. Borrowers get funded every day after being told, repeatedly, that their loan is "impossible." The problem is rarely the borrower or the property. Most people simply have no idea how to hunt for lenders, and no idea how to negotiate a better deal once they finally have a few options in hand.
When I started in real estate in 1976, the internet hadn’t been invented and cell phones belonged in science fiction. Twenty-four years later I saw the future: the internet could help a borrower find not one lender, but four to six competing options at the same time. In 2000 we launched LendingUniverse.com, and for the first time borrowers could log in and be matched directly with capital. We thrived until the 2008 crash, when nearly all private and non-bank lending dried up almost overnight.
By 2016 the dust had settled and I was ready to build something bulletproof. I founded Lendersa® with a single, stubborn purpose: help borrowers who had been denied by their banks, and get them the most favorable terms by making lenders bid on their loans through our Multi-Lender Protocol.
To make that happen we built Loan Score™, Loan Improve™, LendChat™, and LoanCompare™. Why? Because I watched too many borrowers with strong equity and excellent properties get turned away simply because they didn’t know how to present the deal. Lenders were dismissing them in seconds. Like any business endeavor, you have to know how to "pitch" your loan, especially to private individuals rather than Wall Street algorithms. That pitch is the critical first step to getting funded, and that exact psychology is hardwired into the Lendersa® platform.
So here is my challenge to you. Get a quote from your local bank. Call your broker friend. Find anyone else you can. Then upload those quotes into our Quote Comparison Dashboard and let our conventional and private capital network compete against them. In a few minutes you will either find a better offer, with more cash out, a lower rate, or a longer term, or you will confirm that the quote you already have is the best on the market. Either way, you will know, and that peace of mind is priceless.
Three people stand behind every loan request on Lendersa: one who knows how to structure and pitch a deal so a lender says yes, one who keeps every transaction licensed and compliant, and one who keeps the platform fast, secure, and smart. Here is who they are.
| Position | Founder & CEO, Lendersa Inc. · President, Custom Financial Services |
|---|---|
| Tenure | Originating since 1976 (50 years) |
| Licenses & Credentials | California DRE License 00578795, active since 1976 |
| Expertise | Hard money, Non-QM, private equity, complex residential and commercial deals |
When a lender hesitates on your file, Moshon is the reason the deal still gets structured and pitched the right way. Based in Southern California, he has navigated every market cycle since 1976 and facilitated thousands of complex residential and commercial transactions. Today much of his attention goes to how artificial intelligence is reshaping lending, and that thinking is built directly into the Lendersa® matching engine.
The vibe: The Real Estate Whisperer
| Position | Vice President & Broker of Record |
|---|---|
| Tenure | 40+ years in finance |
| Licenses & Credentials | CPA (formerly Deloitte) · MBA, Real Estate Finance |
| Expertise | Creative loan structuring, compliance, financial analysis |
Bruce is the one who turns an “almost” into a fundable structure, and as Broker of Record he keeps every Lendersa transaction licensed and compliant. A California native who got his start selling car loans with his father, he began his career as a CPA at Deloitte, then spent six years in night school earning an MBA in Real Estate Finance because he wanted more creativity than audit work allowed. He now applies that CPA rigor to out-of-the-box financing solutions. His philosophy: “My clients are my friends, and my friends are my clients.”
The vibe: The Creative CPA
| Position | Chief Engineer & Lead Architect |
|---|---|
| Tenure | 30+ years in software architecture |
| Background | Architect of LendingUniverse’s original lender-matching engine (Lead Web Developer, 2000–2008) · Leads the Altus Professio engineering team |
| Expertise | Lender-matching algorithms, secure fintech platforms, API architecture, applied AI |
Boris is the reason your loan request reaches the right lenders in seconds and your data stays secure while it gets there. He brings over 30 years of senior software development to Lendersa and, with his team at Altus Professio, oversees the matching algorithms, API routing, and AI dashboards that power the platform. His history with this vision runs deep: from 2000 to 2008 he was Lead Web Developer for our predecessor, LendingUniverse, building one of the industry’s earliest online lender-matching systems. Today he bridges that legacy real estate logic with current artificial intelligence so Lendersa stays the most technologically advanced capital marketplace on the web.
The vibe: The Code Whisperer
To ensure our borrowers and institutional partners operate in a verified, legally compliant environment, the Lendersa® brand, platform, and matching engine are globally protected under federal law.
Corporate Headquarters: 318 Avenue I, Redondo Beach, CA 90277
Contact Support: 702-815-5065
Connect With Us:
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| Registry Field | Official Record Data |
|---|---|
| Word Mark | LENDERSA |
| USPTO Serial Number | 87293601 |
| Trademark Status | Live / Registered and Active |
| Register & Type | Principal / Service Mark |
| Goods & Services (Class 036) | Providing an online financial marketplace connecting commercial and residential real estate borrowers with private lenders and institutional investors. |
Our technology removes the guesswork from real estate finance. We have engineered five proprietary, trademarked tools designed exclusively to give borrowers the ultimate upper hand in lender negotiations.
Discover how these tools work and access them for free on our Lendersa Tools Page.
Lendersa is the ultimate architectural upgrade to lendinguniverse.com, using decades of historical transaction records to train a predictive, highly advanced matching engine. Because we've tracked private capital movements since the year 2000, our engineering team knows that manual underwriting guidelines shift constantly. By digitizing these real-time shifts into automated logic, Lendersa ensures your loan request instantly matches with the right market framework, effortlessly distinguishing between standard institutional metrics and private money realities.
100% FREE for borrowers, detailed program descriptions and matching guidelines are systematically cataloged across our four core structural knowledge channels. For a granular breakdown of data intake, text conversion, and side-by-side document analysis, users can access our document ingestion and analysis guide. To understand how alternative documentation can bypass private interest rates in favor of bank capital, explore our conventional routing blueprint. Wholesale lenders and originators can audit our compliance metrics via our B2B direct wholesale capital framework. Because we collect a small marketing fee from lenders only when a deal closes, borrowers get enterprise-level technology without ever opening their wallets.
Unlike glorified digital brochures or manual brokers who can only make a few phone calls a day, Lendersa is an interactive, AI-powered lending arena. Most lender websites end in a "Contact Us" black hole, and human brokers are fundamentally limited by their own bandwidth. Lendersa flips the script. We don't just collect your info; we force hundreds of lenders to compete for your deal in real-time. You get a sleek dashboard, AI negotiation scripts to talk down rates, and side-by-side quote comparisons. It puts you squarely in the driver’s seat with a financial supercomputer in your corner.
In exactly 10 minutes, the mystery of real estate financing will completely disappear. By spending just a few minutes on the platform, you will find out exactly what kind of loan you actually qualify for, see the real numbers, and compare them side-by-side with any other loan quotes you’ve gathered. It’s instant clarity, zero BS, and total control over your financial destiny.
You will save exactly 5 minutes of your life today, but you will never know if the loan you ended up taking was actually the best deal you could have gotten. Worse? If you don't check the market, your spouse will undoubtedly remind you, five years from now at the dinner table, about the time you agreed to a massive loan without checking it first on Lendersa. Save your money, and more importantly, save your marriage. Take 5 minutes and check the quotes!
Upload a loan estimate, a physical proposal, or enter a verbal quote manually for immediate analysis and potential improvement with LoanCompare™.
How It Works: The Multi-Lender Protocol | Portal vs. Broker vs. Direct Lender | Conventional & Private Routing | The B2B Capital Portal | Lendersa Proprietary AI Tools
