Two Things Brokers Need
There are two
items mortgage brokers need:
A. Mortgage Leads
brokers already have their funding sources, their appetite for mortgage leads
Leads Leads Leads
What is the most
important thing any lender needs, no matter how big or small, whether they just
started in business yesterday or have been in business for the lat 50 years? The
answer is LEADS. Leads to lenders are like blood to the body; direct lenders
get leads directly from borrowers seeking loans, while wholesale lenders get
leads from mortgage brokers. Lendersa is the ultimate lead-generation platform.
How Does The Lendersa Platform Bring You Top-Quality Guaranteed Leads?
The Lendersa loan
request covers over 20 underwriting criteria. Your underwriting criteria must
match or be less stringent than the borrower's request, or you will not get the
lead, which would waste your time. Why bother with unreal borrowers seeking 100%
financing without any credit or experience? Instead, create a profile that reflects
your capacity to close loans.
step by step
- Register as a
broker, a direct lender, or a wholesale lender.
- On your
dashboard, click "Get Leads".
- On the next
page, you will see instructions for two lead-capture methods. You may select
the Profile Method (Faster) or the Input Method that is more involved. You can
mix both methods but start with one.
- Follow the instructions
to select the exact type of lead you want.
- Select the
locations (nationwide, statewide, or counties).
- Select Residential, Commercial, or Land (select all that apply).
- Select the minimum
and maximum loan amount.
- Select minimum credit.
- Select max LTV.
- You may select
only hard money leads.
- Select Conventional,
FHA, VA, and USDA separately or together
with hard money leads.
- The Loan Input
program has ten more filters and instructions on how to use them. The Loan
Input Program takes longer to complete, and it is an excellent choice for
wholesale lenders and direct lenders who wish to showcase their loan program.
completing your selection, save it and watch the leads come in.
Or you can make
another profile for special cases. For example, you can create one Profile Lead
Capture (PLC) for residential Conventional
loans only in California and another PLC for hard money commercial loans in 30 other
Find Funding Sources
The second item
brokers need is funding sources. Brokers who spend lots of time negotiating and
creating a loan package will have all their work wasted unless they find a
direct lender to fund their client's loan request to the borrower's
satisfaction. It gets even worse when the disappointed client finds another
broker, and you end up losing not only the commission on that loan but also the future
business from that lost client, the client referral business, and your reputation.
lenders and wholesale lenders:
- Register as a broker
or a lender.
- On your dashboard, click "Find Lenders."
- On the next
page, complete all the information about the borrower and the property.
information on the loan purpose.
information on the exit plan (critical for hard money type loans).
- You may enter
your name instead of the borrower's to conceal his identity.
- Direct lenders
who pick up your request will only contact you, never the borrower,
without your permission.
- You may also
enter a partial address.
- The complete
loan request will be texted and emailed only to lenders with matching underwriting criteria.
- You will get the
name and contact information of the lenders.
- You can contact
the lenders, or they may contact you first.
- From then on,
it's negotiation time.
- Find the best
offer and proceed to close.